尜华 发表于 2017-5-24 23:36:52

从新作《火源计划》看腾讯端游品类细分布局战略


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                  <p><span style="line-height: 1.6;">日前,腾讯旗下射击类网游新作《火源计划》以一场品鉴会的方式,宣布了9月9日启动星火封测的消息,并带来了有关新一轮测试及新版本的一系列信息。此外,在此次品鉴会现场首度曝光的一部《火源计划》高规格宣传大片也给与会的媒体及行业人士留下了相当深刻的印象。</span></p><p><br/></p><p style="text-align: center;"><iframe class="video_iframe" data-vidtype="1" style="   z-index:1; " height="375" width="500" frameborder="0" src="https://v.qq.com/iframe/preview.html?vid=j0021ffdnrz&amp;width=500&amp;height=375&amp;auto=0" allowfullscreen=""></iframe><br/></p><p style="text-align: center;"><span style="color: rgb(136, 136, 136); font-size: 14px;">《火源计划》“捍卫家园”宣传片</span></p><p><br/></p><p>种种迹象表明,对于《火源计划》这款旗下首个RPG科幻射击类网游作品,腾讯的重视程度颇高。而这一现象也进一步印证了《火源计划》对于腾讯端游品类细分布局战略的意义所在——对于在射击品类市场深耕多年的腾讯来说,《火源计划》绝不仅仅是一款新品,而更是对中高端产品线和产品细分类型的重要补充。</p><p><br/></p><section class="wx96Diy cur" data-source="bj.96weixin.com" style="padding-right: 5px; padding-left: 5px; line-height: 25.6px; white-space: normal; border: 1px dashed transparent;"><section><section><section class="xmyeditor" style="margin: 5px auto; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="xmyeditor_color" style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="line-height: 25.6px; white-space: pre-wrap; color: rgb(0, 176, 240); font-size: 18px; background-color: rgb(255, 255, 255);"><strong><span style="line-height: 25.6px;"><p><span style="line-height: 25.6px; font-family: 黑体, SimHei; font-size: 18px;">RPG+TPS</span></p></span></strong></span></section><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="margin-right: auto; margin-left: auto; font-size: 1em; line-height: 1.4em; max-width: 100%; width: 15px; height: 15px; border-radius: 50%; transform: rotate(0deg); box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; width: 15px; height: 15px; border-radius: 50%; display: table-cell; vertical-align: middle; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="wxqq-bg" style="margin-right: auto; margin-left: auto; max-width: 100%; width: 5px; height: 5px; border-radius: 50%; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(0, 176, 240);"></section></section></section><section class="wxqq-borderTopColor" style="margin-top: -8px; padding: 5px 15px; max-width: 100%; border-top: 1px solid rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style=" line-height: 25.6px; color: rgb(0, 176, 240); font-size: 14px; ;"> 复合型产品抢占细分市场</span></p></section></section></section></section></section></section></section><p>自《穿越火线》上线至今,腾讯已在射击类网游市场耕耘八载有余,旗下先后上马的射击类产品仅端游便超过十款。而一贯注重产品类型细分的腾讯在自身拥有绝对优势的射击品类市场上,也始终在尝试不断开拓和挖掘新的细分市场,《火源计划》的问世自然也不例外。</p><p><br/></p><p style="text-align: center;"><img data-s="300,640" data-type="png" src="http://www.spchome.cn/source/plugin/csdn123_news/csdn123_showimg.php?url=http://mmbiz.qpic.cn/mmbiz_png/jHlQ6RHn7BXiajibJ8Zkt7SOSv79f822A8yteZzI6KaJqcytxibGibfBqEQ24p4fwiblYt4l168tGdVhdh5HVVHTXRQ/0?wx_fmt=png" data-ratio="0.625" data-w="600"/><br/></p><p><br/></p><p>从基本形态上看,《火源计划》虽是标准的TPS(第三人称射击),当属射击品类无疑,但从产品本质上说,《火源计划》同时拥有角色扮演与射击两大类游戏的主要特征——游戏虽然在操作和战体验上以射击为主,但却拥有着角色扮演游戏典型的角色成长培养体系、武器装备体系、主线剧情以及具有相当深度的关卡副本。</p><p><br/></p><p style="text-align: center;"><img data-s="300,640" data-type="png" src="http://www.spchome.cn/source/plugin/csdn123_news/csdn123_showimg.php?url=http://mmbiz.qpic.cn/mmbiz_png/jHlQ6RHn7BXiajibJ8Zkt7SOSv79f822A82oksLBugRVhsDDxYtGWscfjicibItKAGcvkH4j2KW1s0XtThCnrz7cWQ/0?wx_fmt=png" data-ratio="0.5256849315068494" data-w="584"/><br/></p><p><br/></p><p>需要特别指出的是,上述内容虽然过去的一些射击类网游当中已有所涉猎,但却并未将其上升到游戏核心体验的高度,而更多的只是作为玩法上的补充。包括《穿越火线》中的挑战模式,《逆战》里的大量PVE内容,以及《使命召唤Online》里的英雄行动关卡等等均属此列。</p><p><br/></p><p>在《火源计划》里,玩家角色所面对的将是完全比照大型MMORPG标准来设计制作的剧情线、副本、武器装备库以及多种人物成长培养体系——假如忽略掉射击战斗这一要素,甚至可以将其视作一款标准的MMORGP也不为过。</p><p><br/></p><p>FPS+MOBA的《守望先锋》大行其道已然证明,在网游市场,复合形态的产品将会是一股不可小觑的重要力量。而《火源计划》正是以RPG+TPS作为核心本质的另一款复合形态产品,腾讯也正是希望据此来抢占新的细分市场。</p><p><br/></p><section class="wx96Diy cur" data-source="bj.96weixin.com" style="padding-right: 5px; padding-left: 5px; line-height: 25.6px; white-space: normal; border: 1px dashed transparent;"><section><section><section class="xmyeditor" style="margin: 5px auto; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="xmyeditor_color" style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="line-height: 25.6px; white-space: pre-wrap; color: rgb(0, 176, 240); font-size: 18px; background-color: rgb(255, 255, 255);"><strong><span style="line-height: 25.6px;"><p><span style="line-height: 25.6px;">次世代规格</span></p></span></strong></span></section><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="margin-right: auto; margin-left: auto; font-size: 1em; line-height: 1.4em; max-width: 100%; width: 15px; height: 15px; border-radius: 50%; transform: rotate(0deg); box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; width: 15px; height: 15px; border-radius: 50%; display: table-cell; vertical-align: middle; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="wxqq-bg" style="margin-right: auto; margin-left: auto; max-width: 100%; width: 5px; height: 5px; border-radius: 50%; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(0, 176, 240);"></section></section></section><section class="wxqq-borderTopColor" style="margin-top: -8px; padding: 5px 15px; max-width: 100%; border-top: 1px solid rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style=" line-height: 25.6px; color: rgb(0, 176, 240); font-size: 14px; ;"> 树立国产开发新标准</span></p></section></section></section></section></section></section></section><p>对于竞争日益白热化的网游市场来说,独特的产品细分类型固然重要,但对日益挑剔的用户来说,游戏的整体品质更加不可或缺。</p><p><br/></p><p>从初次发布时的亮相,到此次品鉴会上所发布的内容,《火源计划》始终都在经意和不经意间向外界传递一种信息:作为一款由国内最“懂”Unreal引擎的开发团队(英佩游戏,其前身为Unreal引擎开发商Epic Games在中国设立的分公司)所开发制作的产品,《火源计划》在音画品质、角色造型、动作设计甚至是对世界观背景剧情的表现力等方面都具有堪比AAA级大作的水准。</p><p><br/></p><p>在国内开发商通过某些具体案例了解到如今本土CG制作水平并开始热衷于用高投入的CG动画来提升自身形象的时候,《火源计划》却用先后多部实录渲染视频来作为自己的“门面”来面对未来的潜在用户——此次品鉴会上的这部最新版宣传视频依旧是实录结合实时渲染,开发商和运营团队将精力放在了视频的精心剪辑上,而非寻求外包团队制作一部看起来高大上的CG。</p><p><br/></p><p style="text-align: center;"><img data-s="300,640" data-type="png" src="http://www.spchome.cn/source/plugin/csdn123_news/csdn123_showimg.php?url=http://mmbiz.qpic.cn/mmbiz_png/jHlQ6RHn7BXiajibJ8Zkt7SOSv79f822A83bdUcrW3viaAsrAvDyfHWvtlg1tng4Nky65QS1ib0LNXUT8H28ITazYA/0?wx_fmt=png" data-ratio="0.5633333333333334" data-w="600"/><br/></p><p><br/></p><p>可以说,从产品开发制作,到对外宣传层面,《火源计划》都在以AAA级大作的标准要求自己。在逐步让玩家了解到其制作水准的同时,《火源计划》亦在国产网游领域树立了一个新的标杆,对于推动本土游戏开发的进步同样有着积极意义。</p><p><br/></p><section class="wx96Diy cur" data-source="bj.96weixin.com" style="padding-right: 5px; padding-left: 5px; line-height: 25.6px; white-space: normal; border: 1px dashed transparent;"><section><section><section class="xmyeditor" style="margin: 5px auto; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; text-align: center; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="xmyeditor_color" style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="line-height: 25.6px; white-space: pre-wrap; color: rgb(0, 176, 240); font-size: 18px; background-color: rgb(255, 255, 255);"><strong><span style="line-height: 25.6px;"><p>科幻风渐起</p></span></strong></span></section><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="margin-right: auto; margin-left: auto; font-size: 1em; line-height: 1.4em; max-width: 100%; width: 15px; height: 15px; border-radius: 50%; transform: rotate(0deg); box-sizing: border-box !important; word-wrap: break-word !important;"><section style="max-width: 100%; width: 15px; height: 15px; border-radius: 50%; display: table-cell; vertical-align: middle; box-sizing: border-box !important; word-wrap: break-word !important;"><section class="wxqq-bg" style="margin-right: auto; margin-left: auto; max-width: 100%; width: 5px; height: 5px; border-radius: 50%; box-sizing: border-box !important; word-wrap: break-word !important; background-color: rgb(0, 176, 240);"></section></section></section><section class="wxqq-borderTopColor" style="margin-top: -8px; padding: 5px 15px; max-width: 100%; border-top: 1px solid rgb(0, 176, 240); box-sizing: border-box !important; word-wrap: break-word !important;"><p style="max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><span style=" line-height: 25.6px; color: rgb(0, 176, 240); font-size: 14px; ;">或成网游题材潜力股</span></p></section></section></section></section></section></section></section><p>除了产品形态和制作水准方面的表现外,《火源计划》在题材选取上同样引起了不少业内人士的关注。</p><p><br/></p><p>《火源计划》不仅选择了科幻题材,而且在对题材背景世界观的表现上更是不遗余力。通过一系列主、支线剧情和大量关卡场景、过场动画的包装渲染,《火源计划》成功塑造了一以人类文明、地外文明和异星生物之间的恩怨冲突为线索的科幻世界。</p><p><br/></p><p style="text-align: center;"><img data-s="300,640" data-type="png" src="http://www.spchome.cn/source/plugin/csdn123_news/csdn123_showimg.php?url=http://mmbiz.qpic.cn/mmbiz_png/jHlQ6RHn7BXiajibJ8Zkt7SOSv79f822A8qJ3g28XqrBWuARkGMTvZazaeFOKLdgF8ibrL1pNqGyiadh3VD5kVztEA/0?wx_fmt=png" data-ratio="0.5333333333333333" data-w="600"/><br/></p><p><br/></p><p>不过,倘若追溯历史的话,可以说,科幻题材在整个中国网游史上都没有太大的建树,唯一一款稍有声势的科幻题材作品《E.V.E》也在短时间内偃旗息鼓。然而,正如在《穿越火线》之前,也不曾有过枪战射击题材的网游大红大紫,在《坦克世界》之前军事网游也极其冷门一样,一个热门题材的兴起也往往总是需要一个合适的契机,以及一款伴随着契机到来的优秀产品。</p><p><br/></p><p>科幻题材在游戏领域多年来的遇冷,在很大程度上与整体国民科学素养的参差不齐,以及对非科学类幻想题材的热衷有着密切关联——武侠、玄幻甚至是西方奇幻等同样带有幻想色彩的题材,无论在通俗文学,影视还是游戏领域都有着庞大的粉丝群体。</p><p><br/></p><p>不过,随着越来越多的科幻题材电影开始席卷中国院线,随着科普工作的深入开展,科幻题材在国内的热度日益攀升。近来更有雨果奖先后两度被中国本土科幻作家拿下(刘慈欣《三体》,郝景芳《北京折叠》)这一难得的盛况,极大的鼓舞了科幻题材文学、影视的创作,从而推动了科幻题材在整个文创产业地位的提升。同样的,在游戏领域,科幻也日益被国内玩家所选择——在不久前科幻题材众筹游戏《无人深空》所引发的那场大声讨中,可没少见到中国玩家的身影。</p><p><br/></p><p>总而言之,无论是产品核心玩法,还是题材选取,《火源计划》都和腾讯旗下已有的射击类产品,乃至整个国内端游市场已有的射击类产品都有着显著的差异化,同时,游戏在整体制作上更树立了较为超前的行业标准——《火源计划》的出现,正是腾讯端游品类细分布局战略的具体呈现。</p><p style="line-height: 25.6px;"><br/></p><p><br/></p><section style="padding: 5px; 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